Marketing and branding are two closely related yet distinct aspects of a company's overall strategy. While both are essential for creating and maintaining a successful business, they serve different purposes and require different approaches.

In the iconic TV series "Mad Men," we were transported back to the golden age of advertising, a time when creative geniuses like Don Draper reigned supreme, captivating audiences with catchy slogans and captivating visuals. Fast forward to today, and the advertising landscape has undergone a seismic shift, propelled by technology and the rise of artificial intelligence.