Marketing and branding are two closely related yet distinct aspects of a company's overall strategy. While both are essential for creating and maintaining a successful business, they serve different purposes and require different approaches.

Why is it pervasive that women in business, especially early in their careers, often wait to be invited to the table? Why don't they ask to be invited?

In the iconic TV series "Mad Men," we were transported back to the golden age of advertising, a time when creative geniuses like Don Draper reigned supreme, captivating audiences with catchy slogans and captivating visuals. Fast forward to today, and the advertising landscape has undergone a seismic shift, propelled by technology and the rise of artificial intelligence.

The creative landscape thrives on the interplay of diverse voices. However, a persistent gender gap limits the opportunities and contributions of talented women in film, advertising, and design.